Once again Bavarian Auto proves it has set the benchmark in the luxury segment by presenting, for the first time in the Egyptian market, BMW Individual concept through launching the BMW 7 Series individual. This superb concept enables BMW exceptional customers to fulfill the most extraordinary demands.
It offers a whole new world of luxury, through which they express their own style.
The introduction of the BMW 7 Series Individual is a great achievement for the company, as it is the one and only agent in the world that was granted the concession by BMW Group, to assemble the BMW 7 Series Individual locally. Such achievement reflects the high level of trust that the mother company has in Bavarian Auto and its capabilities, as well as acknowledging the level of importance of the Egyptian market.
Bavarian Auto held a press conference introducing this superb car on January 24th 2008 at the new Sofitel El Gezirah Hotel. The event was attended by Mr. Farid El Tobgui, Executive Board Member, Bavarian Auto Group together with the company's officials. Mr. Tobgui seized the opportunity to talk about the Group updates. Moreover, Mr. Ralf Follmann, General Manager, BMW Brand declared the achievements of BMW in 2007. Also Mr. Karim-Christian Haririan,
Area Manager, Regional Office Africa & Caribbean from BMW Group attended the event together with Mr. Linus Schmekel Area Manager, Sales M Vehicles and BMW Individual for the region Asia, Oceania, Africa, Eastern Europe, China, who gave a presentation about the BMW Individual concept, while Mr. Yahia Abdel Kodouss, Marketing Director, Bavarian Auto Group gave a presentation about the different local combinations of the 7 Series Individual.